Monday, June 27, 2016

RIMMEL LONDON Fab Picks for Summer | Review and Swatches

Press Sample (Affiliate Links)

RIMMEL LONDON remains one of my all-time favorite drugstore lines, and I am such a fan of their products that I often reach for their affordable gems over their luxury department store counterparts. I have put together a collection of some of my favorite RIMMEL LONDON products for the summer season. Whether or not you are new to RIMMEL LONDON, I urge you to take a closer look at this high-quality, high-style line that boasts so many innovative formulas.
RIMMEL LONDON Lasting Finish Primer ($7.99 for 1 oz. from Ulta): If you seek an excellent primer at drugstore prices, then you this is definitely a great choice. It leaves skin so smooth, minimizes the appearance of pores and does an excellent job blurring imperfections. Furthermore, my skin does appear brightened, as RIMMEL suggests. It transforms from white to completely clear once it warms up against the skin. I find that it is quite concentrated, and that only a very small amount is needed for the best results. It really extends the wear-time of my foundation, and even when the weather is warm I can forgo makeup touchups.

According to RIMMEL,

Rimmel's Lasting Finish Primer visibly blurs and minimizes pores and imperfections. This primer helps skin look instantly smoother and appears brightened.

RIMMEL LONDON Fix & Perfect Pro Primer ($7.99 for 1 oz. from Ulta, Kmart and This primer has light pigmentation that evens skin tone, but doesn't alter the color of the skin. It brightens, smoothes out the overall appearance of the skin and mattifies. It also effectively prolongs the wear time of foundation.

According to RIMMEL,

Smoothes. Resurfaces. Brightens. Mattifies. Protects. 5 in 1 results. Skin-perfecting formula for 5-in-1 results: smoothes, resurfaces, brightens, mattifies and protects. Prolongs foundation wear. 

Directions: Apply to clean skin. Wear alone or under foundation.

Ingredients: Aqua (Water), Cyclopentasiloxane, Propylene Glycol, Talc, Dimethicone, Phenyl Trimethicone, Dimethicone Crosspolymer, Vinyl Dimethicone, Methicone Silsesquioxane Crosspolymer, Ethylhexyl Methoxycinnamate, PEG 10 Dimethicone, PEG 10/15 crosspolymer, Magnesium Sulfate, Phenoxyethanol, Caprylyl Glycol, Fragrance, Tocopheryl Acetate, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Lecithin, Punica Granatum Fruit Juice, Vitis Vinifera Juice (Grape), Ethylhexyl Palmitate, Glycerin, Retinyl Palmitate, Sorbic Acid, Butylphenyl Methylpropional, Dipropylene Glycol, Ascorbyl Glucoside, Hexyl Cinnamal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Tocopherol, Alpha-Isomethyl Ionone, Silica, Dimethyl Silylate, BHT, Butylene Glycol, Sapphire Powder, Palmaria Palmate Extract, Sodium Hyaluronate, Hexylene Glycol.
Left to Right: RIMMEL Lasting Finish Primer and RIMMEL LONDON Fix & Perfect Pro Primer.
NEW RIMMEL LONDON Match Perfection Foundation in 302 Golden Honey ($5.99 for 1 oz.): This foundation, which has an SPF 20, is formulated to provide invisible coverage and visibly perfected skin. It provides a soft focus to blur imperfections, and it leaves skin smooth and hydrated. Golden Honey is a bi too warm and dark for me– therefore I need to test a closer match in order to evaluate the longevity. I will say that it feels wonderful and utterly weightless on the skin.

• Invisible, mistake-proof foundation for visibly perfected & healthier looking skin.
• Weightless, smooth texture blends with skins real tone instead of masking it.
• 24HR moisture complex leaves skin feeling hydrated.
• Soft-focus powers help reduce imperfections, pores & dark circles.
RIMMEL LONDON Match Perfection Foundation in 302 Golden Honey
RIMMEL LONDON Natural Bronzer in Sun Light 021 and Sun Glow 025 ($4.99 from Ulta and Walgreens): If you are seeking a sun kissed glow this summer, then take a look at RIMMEL'S high quality, waterproof Natural Bronzer. It applies smoothly, has buildable coverage and offers a natural sun-kissed glow.
According to RIMMEL,

Year-round radiance. Fall doesn’t have to mean giving up the glow—you can maintain a sun-kissed complexion all year with help from Rimmel London. Whether you want a natural hint of healthy color or stunning shimmer, Rimmel London has the bronzer you need for non-stop glow.
This natural-looking bronzing powder gives skin a warm glow the healthy way—without the sun’s damaging rays. The advanced formula combines the antioxidant properties of vitamin E with the moisturizing and soothing benefits of Aloe Vera for a weightless feel and flawless finish. Light reflective particles help to minimize the appearance of fine lines and wrinkles, leaving skin looking gorgeous in any light. Available in three shades with a slight hint of shimmer, Rimmel London’s Natural Bronzer mimics the subtle yet sexy glow of sun-kissed skin—even after summer is long gone.

Available Shades: Sun Bronze, Sun Light, Sun Dance and Sun Shine.
Left to Right: 021 Sun Light and 025 Sun Glow
RIMMEL LONDON Brow This Way Brow Gel ($4.49 each for 0.17 oz. from Ulta): This lightweight brow gel keeps brows in place, adds a definition and fills in brows. I never find that it flakes, but I do find that a lighter hand renders the best results– otherwise it can end up looking artificial.

According to RIMMEL,

Rimmel's lightweight Brow This Way Brow Styling Gel tames and defines your brows whilst maintaining a natural and groomed look. Dermatologist and ophthalmologist tested.

 Perfectly groomed eyebrows in an easy, smooth application
 Defines, fills and fixes brow all day with a tint of shine
 Comfortable lightweight texture

Ingredients: Aqua / Water / Eau, PEG / PPG-8 / 3 Laurate, Polyethylene, Sodium Polyacrylate, Mica, Paraffin, Phenoxyethanol, Ammonium Acrylates Copolymer, Hydrolyzed Wheat Protein / PVP Crosspolymer, Isopropyl Titanium Triisostearate, Alcohol Denat., Lauric Acid, Ethylhexylglycerin, Disodium Deceth-5 Sulfosuccinate, Laureth-30, Sodium Dehydroacetate, Potassium Sorbate, Disodium Edta, Tocopherol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

RIMMEL LONDON Brow This Way Brow Sculpting Kit in 002 Medium Brown ($4.49 from Ulta): This effective two-step brow kit is easy to use, and delivers polished-looking brows.

Brow This Way Brow Sculpting Kit gives defined high impact brows in three easy steps:
Step 1: With the angled brush apply the wax to define and set your eyebrows
Step 2: With the other side of the brush blend the powder to fill in sparse areas
Step 3: Finish by using the combing brush to perfect your look

Ingredients: Wax: Polybutene, Ethylhexyl Palmitate, Cera Alba / Beeswax / Cire D'abeille, Caprylic/ Capric Triglyceride, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Copernicia Cerifera Cera / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Talc, Mica, Silica Dimethyl Silylate, Phenoxyethanol, Caprylyl Glycol, Tocopheryl Acetate, Alumina, Glycerin. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Powder: Mica, Talc, Dimethicone, Caprylic / Capric Triglyceride, Magnesium Stearate, Phenoxyethanol, Caprylyl Glycol, Alumina, Triethoxycaprylylsilane, Silica. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Rimmel's Brow This Way Brow Sculpting Kit shapes and fills brows for a defined and high impact look. 
Brow This Way Brow Gel in 002 Medium Brown and 001 Blonde
Left to Right: 2 Left Swatches from Brow This Way Brow Sculpting Kit in 002 Medium Brown, Brow This Way Brow Gel in 002 Medium Brown and 001 Blonde.
RIMMEL LONDON Scandaleyes Eye Shadow Stick ($4.49 from Ulta and Walgreens): Rimmel London ScandalEyes Eyeshadow Sticks are waterproof and budge-proof eyeshadow sticks that are gorgeous, long-wearing, and come in a beautiful array of richly saturated hues.

According to RIMMEL, the jumbo applicator, "creates a dramatic look in just one stroke." It can be used as both an eye shadow or an eyeliner, and the creamy application effortlessly glides across the skin depositing color evenly. The ultra creamy formula blends effortlessly and boasts a gorgeous long wearing and fade-proof luminous finish. I get all day wear without smudging, creasing or fading, but I do not have oily eyelids. I wear it without a primer, but if you have particularly oily eyelids you will definitely increase your wear time with a primer. I did not test their 24HR wear claims because I never sleep with makeup on, but I definitely found that the formula was waterproof and smudge-proof. This formula can be used an eyeshadow or eyeliner.
  • Rich, intense colour applies in a flash.
  • Jumbo applicator creates a dramatic look in just one stroke. Can use as an eye shadow or an eyeliner.
  • Creamy formula blends effortlessly for a luminous finish
  • Waterproof & Smudge-proof with 24HR wear.
  • Dermatologist & ophthalmologist tested.
Available Shades: Whiteness White, Guilty Grey, Bulletproof Beige, Bad Girl Bronze, Blackmail, Paranoid Purple (Shown), Blamed Blue, Gossip Green, Tempting Turquoise, Gold Digger (Shown), Bluffing, Naughty Navy , Teasing Turquoise Bootleg Brown, Trespassing Taupe.

RIMMEL LONDON Stay True Shadow 24HR Kohl Kajal Liner in Queens of A Bronzed Age ($8.00 from ASOS): This double-ended eyeshadow and eyeliner features creamy textures that glide across the skin effortlessly, and blend beautifully. The kohl eyeliner and shadow are very pigmented and long-wearing. Furthermore, they are waterproof, transfer-proof and crease-proof.

• Create endless combinations in 2 easy, mistake-proof steps
• Long lasting formula will stay true all day
• Waterproof, crease proof, transfer proof
• Available in three shades
Left to Right: Scandaleyes Eye Shadow Stick in 001 Witness White, 004 Guilty Grey, 014 Bootleg Brown 015, Stay True Shadow 24HR Kohl Kajal Liner in Trespassing Taupe and Queens of A Bronzed Age.
Available ShadesScandaleyes Eye Shadow Stick Whiteness White, Guilty Grey, Bulletproof Beige, Bad Girl Bronze, Blackmail, Paranoid Purple (Shown), Blamed Blue, Gossip Green, Tempting Turquoise, Gold Digger (Shown), Bluffing, Naughty Navy , Teasing Turquoise Bootleg Brown, Trespassing Taupe.
RIMMEL LONDON Super Curler 24 Mascara ($5.99 from Ulta): I am very inconsistent in my use of an eyelash curler, and I was pretty surprised to see that it actually lifted my lashes. On me, it offered a slight curl that I would more apply describe as a lift the widened and opened the appearance of my eyes. It also gave me full and voluminous lashes in one coat without clumping.

According to RIMMEL,

Rimmel's Super Curler Mascara has a formula containing curling and fixing polymers to instantly push up lashes to a perfect 90 degree curve with up to 24 hour hold. The curved, eye-shaped brush lifts lashes up at the root and extends the curl from the tip to give full, curvaceous, clump-free volume. Say bye bye to lash curlers. Dermatologist and ophthalmologist tested.

RIMMEL LONDON Lift Me Up Eye-Widening Volume & Lift Mascara ($8.49 from Ulta, and Target): The first things that I noticed about this mascara was the light cucumber scent and the fantastic hourglass shaped brush. The formula is enriched with Argan Oil to condition the lashes, and it feels lightweight on the lashes. I neither experienced clumping, nor did I experience any flaking.

According to RIMMEL,

Rimmel's Wonderful Wonder'Lash Lift Me Up Mascara is the first mascara that smoothes and defines lashes with zero clump volume, while conditioning with Moroccan argan oil. The conditioning formula adheres instantly and dries quickly. Feels lightweight, soft and flexible so your eye-catching look won't weigh you down. Even after you remove the mascara, lashes feel smooth and conditioned for days.

RIMMEL LONDON Scandalizes XX-treme Mascara ($5.99 from Ulta,, Kmart, Walgreens and Rimmel's ScandalEyes XX-Treme Mascara is formulated for lashes with extreme volume and length without clumping. The dual impact brush captures lashes, and removes excess mascara to prevent the formation of clumps. I tend to avoid extreme lashes, but I definitely love the length and volume that I am able to achieve in a couple of passes without getting spider lashes.

According to RIMMEL,

Create your boldest eye look ever with revolutionary offerings from Rimmel London. First, go for 360-degree eye-opening drama with ScandalEyes XX-Treme Volume and Length Mascara. With an innovative dual-sided wand and a high-performance formula, the mascara delivers elongated lashes that demand to be noticed. Experience infinite lashes with extreme high-impact volume and dramatic length with this mascara that does it all. Rimmel’s ingenious two-sided dual-action brush visibly thickens, lengthens, and separates lashes for an eye-opening lash look. The arched side of the applicator contains tiny, two-pronged bristles to deliver maximum, quick-load volume, while the flat side has longer teeth to eliminate clumps and define lashes. From root to tip, even your smallest lashes will look curvaceous and bold.

  • Arched side: Volumizes and loads up lashes for xx-treme look
  • Flat side: Defines and lengthens lashes from root to tip
  • No clumps
Available Shades: Black and Extreme Black.
Top to Bottom: Super Curler 24 Mascara, Lift Me Up Eye-Widening Volume & Lift Mascara and Scandalizes XX-treme Mascara.
Left to Right: Super Curler 24 Mascara, Lift Me Up Eye-Widening Volume & Lift Mascara and Scandalizes XX-treme Mascara
RIMMEL LONDON Kate Nudes Lipstick in #045 Rose Nude ($5.79-$9.50 each exclusively at WalmartWalgreensTarget and ASOS): Rimmel London claims that you will get 8 hours of wear out of these lipsticks, but as an avid water and coffee drinker I don't experience that level of longevity. There is also a sheen to these pretty lipsticks that means that there is more transfer to my cup as I sip my water and coffee throughout the day. I will say that the formula feels fantastic and hydrating on my lips, and it boasts excellent pigmentation in a single pass.

These lipsticks have the same fruity scent that Rimmel London Lipsticks are known for, and while I don't find it overpowering– people who prefer fragrance-free lipsticks may want to smell them first to see if it is too much for them.
According to RIMMEL,

Ready to go bare? No one knows better than Kate that neutrals create a gorgeous and understated look, transcending day to night and demure to sexy. What’s more, there is a perfect, flattering nude for Each and Every skin tone – perfect for boosting your natural glamour.

Nude lips are having a major moment. Whether you’re a delicate rose or a caramel beauty, every girl needs the perfect au naturel lipstick. The Nude Collection stars ten new shades of Lasting Finish Lipstick, each carefully created by Kate. The lipstick’s ultra-elegant design makes it a must-have. The soft peach nude pack echoes the shade palette with the Kate signature emblazoned on the cap in chic white.

Up to 8 hours of long lasting nude colour.
There is a nude for every girl! Find your perfect nude.

#040: a pale nude 
#041: a pink nude
#042: an apricot nude
#043: a tan nude
#044: a coral nude
#045: a rose nude (Shown)
#046: an olive nude
#047: a brandy nude
#048: a dark nude
#049: a coffee nude

Add warmth to skin with three pretty nude pink shades: #040, #041 and #042. You’ll love the tan nude hue of shade #043, flattering for girls with warm undertones. Brighten-up your look with coral-hued #044, rose-tinted #045 and olive nude #046. Or give dimension to lips with the brandy, chocolate and coffee tones of #047, #048 and #049. Find your fave then go nude with total confidence and a full-on London attitude. 
Talking about her Nude Collection, Kate says: “I want every girl to feel great in her own skin and find her prefect nude. Makeup is all about having fun and experimenting with both natural looks and red carpet glamour.  But, for this collection, I really wanted to go back to basics, so I have designed a perfect palette of nudes to suit everyone. I think we’ve truly got a shade for every Rimmel girl.”
RIMMEL LONDON Exaggerate Full Colour Lip Liner in 032 Innocent ($6.99 from Ulta): This soft and creamy lipliner offers fantastic pigmentation without bleeding or migrating, and it is the perfect nude neutral to accompany Kate Nudes Lipstick in #046 Rose Nude. It has a mess-free twist-up applicator.

According to RIMMEL,

Rimmel Exaggerate is a soft-textured, automatic lip liner that delivers rich color and precise definition.

Top to Bottom: Kate Nudes Lipstick in #045 Rose Nude over Exaggerate Full Colour Lip Liner in 032 Innocent, Nude over Exaggerate Full Colour Lip Liner in 032 Innocent and Kate Nudes Lipstick in #045 Rose Nude.
Overall Assessment: RIMMEL LONDON is such a great quality line, and their products are proof-positive that the gap between drugstore and luxury brand cosmetics continues to tighten up. It is no exaggeration to state that I really, really love RIMMEL LONDON!

What are your favorite products from RIMMEL? Do tell!

Press Sample. All views expressed are categorically my own (Affiliate Links).
Copyright © 2016 All Rights Reserved.


  1. The guilty grey is so pretty.

  2. I need to try Magnifeyes! Thank you for bring it to my attention :) I love the Rose Nude shade of lipstick that you have there - beautiful!

    1. I think that you will really love it! The Rose Nude shade is definitely a gorgeous, and very easy to wear shade!

  3. The primers sound like they're right up my alley!

    1. They are most definitely worth trying out! I think that they are quite good!

  4. You've made me want to go shopping. The lip liner would be great to have with many of my lipsticks and I know that I love their eyeshadow crayons.

    1. And you can do it completely free of guilt! Yes, this lip liner is definitely one that would work beautifully with so many of your favorite lipsticks! Their eyeshadow crayons are absolutely fantastic, I agree!

  5. I loveee the ScandalEyes eyeshadow sticks!! I'm such a big fan of cream shadow sticks, so it's great when an affordable brand offers them!

    1. Me too! They are so fantastic! The quality is amazing– as is the price!

  6. I need to find and try the eye pencils and the lippies. They look great!

  7. The lipstick and liner shade looks so great. You've reminded me I want to pick up the tinted Brow This Way. I've got the clear and really like it.

    1. They really are gorgeous shades! I think that you would be very happy with the lipstick and liner! The tinted Brow This Way is awesome, and if you really like the clear one, I think the you will be super happy with the tinted version.

  8. It's been a while since I have used anything from Rimmel, but I need to go scope out those new mascaras... I have always been a fan of Rimmel mascara and I think those lippies too.

    1. RIMMEL makes such amazing, and affordable, products! The new mascaras are definitely worth checking out, Honey!

  9. I love their eyeliners and mascaras the best out of the line. I need to try those pretty lipstick colors!

    1. Their liners and mascaras really are fab! I highly recommend this lipstick and liner– they do not disappoint!

  10. Rimmel makes some of my HG products - like their Stay Matte foundation!

    1. I feel the same way, I have numerous HG from the line! Their foundations are shockingly good, and I often reach for this over the high end luxe brands that I have collected!

  11. I stumbled onto your blog while I was searching for a color swatch of Rimmel's Innocent lip liner... so glad I did! I love your swatches & reviews of all the Rimmel products. I'm already a HUGE fan of Rimmel's lip liners, but now I need to try that lipstick too... I hope its still available! Thanks!!!

    1. Hi Jennifer! Welcome! I am so glad that you stumbled onto my blog! I am a huge fan of Rimmel too, and actually just posted some of their eyeshadow palettes this week! I hope that you can track down that shade– it is so flattering!


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