Tips for use: "This advanced formulation provides additional adhesion and colour-intensification when applied before Powder Eye Shadow and Pure Pigment. The product can be used sheer or built to full coverage. Apply with a longer bristle brush to achieve a sheer colour and texture payoff whereas selecting a flat brush will deposit more colour density and texture payoff."
I find application easy with my finger or with a brush. The formula is super creamy, and easy to apply and doesn't budge on me once it sets. I find that it lasts all day without fading or creasing. However, I should note that I do not have oily eyelids- therefore I cannot speak to how long it will wear on those who do. I use it the same way that one would use the MAKE UP FOR EVER Aqua Creams or MAC Paint Pots, but I do feel as though Illamasqua Cream pigment is a bit more emollient with a bit more slip which makes application positively effortless. Don't get me wrong, I have a huge stash of Paint Pots and Aqua Creams, and I love and use them both all of the time. Because this is a multipurpose product you can easily use it on the face and body, and Hollow is a perfect shade to use for contouring.
INGREDIENTS: PARAFFINUM LIQUIDUM (MINERAL OIL), PARAFFIN, HYDROGENATED POLYISOBUTENE, OCTYLDODECANOL, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) AX), NYLON-12, CETYL PALMITATE, TOCOPHEROL, MAGNESIUM MYRISTATE, POLYMETHYL METHACRYLATE, CERA ALBA (BEESWAX), PETROLATUM, CERA CARNAUBA (COPERNICIA CERIFERA (CARNAUBA) WAX), OLETH-10, PROPYLENE GLYCOL, BHT, GLYCERYL STEARATE, ASCORBYL PALMITATE, CITRIC ACID [+/- MAY CONTAIN: CI 77891 (TITANIUM DIOXIDE), CI 75470 (CARMINE), CI 77007 (ULTRAMARINES), CI 77499 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 19140 (YELLOW 5 LAKE), CI 77742 (MANGANESE VIOLET), CI 16035 (RED 40 LAKE)] [NON-USA SHADES +/-: CI 12085, CI 45380, CI 45410].
Overall assessment: I really like this product a great deal- so much so that I am quite sure that I will use it up.
$24.00 at Sephora