I fell head-over-heels in love with WYLYS skincare when I first tried it in one of my favorite Boxwalla Beauty Boxes, and since that time my love has only grown. WYLYS is a luxury K-Beauty brand, but they marry the best of K-Beauty with extraordinary French manufacturing. WYLYS (When You Love Your Skin) produces highly effective products that boast stunning textures, real results and a skincare experience to be savored.
About WYLYS,
A great skincare routine should tend to the soul as much as the skin. It’s a moment to look forward to—however quick of a moment it is—with products that do what they say will. At the same time, skincare is about so much more than products. It’s about the joy of self caring, of letting your inner beauty reveal itself. This is why we created WYLYS [pronounced will-ess], which stands for When You Love Your Skin.
We’ve been obsessed with skincare for decades. As K-beauty enthusiasts, who had so adored researching and introducing friends to the best products for their skin, we first launched OHLOLLY seven years ago—though we couldn’t just stop there. It was only a matter of time before everything we had tried, loved, and raved about funneled into creating a skincare line of our very own.
Korean spirit, French wisdom. WYLYS is the modern take on the skincare industry's premium standards that have been prized for generations. We’ve sought the right ingredients for real-time results, and have ruthlessly pursued iteration after iteration to ensure these textures and scents are exactly what we’ve been looking for. We knew we couldn’t release a single product until each one was just right, and that digging for gold has finally paid off. The time is right to meet WYLYS.
When you love your skin, you know that its routine is something to treasure. We hold sacred and have kept in mind that entire experience, from sourcing and production, to the time the sink fills and a washcloth warms your face. These are the products for those moments that exist just for you—welcome to the best part of your day.
WYLYS New Day Glow Serum is a creamy-dreamy serum that is the final serum layer if you also use lighter weight serums, and what a delight this is to use. This serum feels a bit more like a lightweight cream with the absorption of a serum. It is filled with skin-loving lipids that moisturize and nourish the skin, and it is likewise filled with actives formulated to brighten the skin. My skin feels thoroughly moisturized, brightened, calm and supple whenever I use this gorgeous serum.
WYLYS employs the use of Niacinamide and Vitamin C to give the skin an ethereal healthy glow, and they use a combination of cholesterol, fatty acids and ceramides to nourish the skin and provide skin barrier protection and repair. The addition of bakuchiol– which was selected for its ability to offer the skin gentle renewal without skin irritation– refreshes the skin gently and beautifully. Skin will greatly benefit from their inclusion of Jojoba, Squalane and Sea Buckthorn since this symphony of ingredients nourishes and softens the skin leaving it smooth and supple. For people with sensitive skin that is prone to irritation, you will be delighted that Panthenol was selected to calm and pamper irritable skin.
According to WYLYS,
A multi-active treatment serum that combines hydration with anti-aging benefits to reduce dullness, revive firmness, and strengthen skin's moisture barrier. It is packed with vitamin C, bakuchiol and niacinamide for firmer, plumper, smoother-looking skin.
Using bakuchiol, a gentle yet potent derivative of the babchi plant, plus stabilized vitamin C, this gel-like, creamy serum helps to catalyze collagen production to lessen the appearance of fine lines, rough spots, and hyperpigmentation. Its pressed serum texture adds extra hydration under a cream, or also works well on its own as a daytime moisturizer.
Active Ingredients & Their Attributes:
Bakuchiol: a gentle retinol alternative that helps to fade fine lines, smooth skin, and stimulate collagen-producing receptors for a firmer, bouncier texture. May also help to improve acne and acne-scarring, especially in sensitive skin.
Niacinamide: a form of vitamin-B3 that helps to fortify the skin barrier, build keratin molecules, regulate oil production, fade hyperpigmentation, and retain moisture so skin appears smoother, firmer, and with less noticeable pores.
Vitamin C: water-soluble yet oil-loving stabilized form of vitamin C. A staple of well-aging routines for its ability to help fade lines and wrinkles, brighten dark spots, balance oil production, improve skin texture and appearance, and help prevent damage from UV rays, especially when used in conjunction with sunscreen.
Squalane: a sustainable plant-based powerhouse ingredient that is effortlessly absorbed into the skin for nourishing, barrier-boosting, redness-reducing benefits.
Ceramide NP: a major component of skin’s outer layers, known to reinforce skin’s barrier strength to better resist external stressors. It also improves hydration, elasticity, and collagen production.
Sea Buckthorn: a vibrant red fruit oil rich in antioxidants, phytosterols, and skin-benefiting fatty acids that moisturizes, reduces redness, and helps with cell regeneration.
Ingredients: Water, Niacinamide, Propanediol, Glycerin, Cetyl Ethylhexanoate, Caprylic/Capric Triglyceride, Butylene Glycol, Glyceryl Stearate, Panthenol, Hydrogenated Polydecene, 1,2-Hexanediol, Cetearyl Alcohol, Cetearyl Olivate, Sorbitan Olivate, Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Hippophae Rhamnoides Fruit Oil, Dimethicone, Butyrospermum Parkii (Shea) Butter, Bakuchiol, Arginine, Carbomer, Ethylhexylglycerin, Sodium Phytate, Magnesium Ascorbyl Phosphate, Tocopherol, Ceramide NP, Cholesterol, Palmitic Acid, Stearic Acid.
Overall Assessment: This luxurious cream-like serum is very effective, lives up to its claims, and it is a pure joy to use. WYLYS is on the very short list of my all-time favorite skincare brands, and this serum is nothing short of extraordinary! A+
Overall Assessment: This luxurious cream-like serum is very effective, lives up to its claims, and it is a pure joy to use. WYLYS is on the very short list of my all-time favorite skincare brands, and this serum is nothing short of extraordinary! A+
$125.00 for 1.69 oz. from Nordstrom, Ulta, Bloomingdale's and WYLYS (Affiliate Links). Press Sample. All views expressed are categorically my own.
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