Tuesday, July 22, 2014

Press Release: Hourglass Obsidian Edge 1.5MM Mechanical Gel Eye Liner Launch

Press Release (Affiliate Links)

New for Fall from Hourglass is 1.5mm Mechanical Gel Eye Liner, an exceptionally thin, remarkably soft, and waterproof gel liner.

The advanced gel formula is encapsulated in a mechanical pencil, offering precision accuracy and ease of application. It's perfect for lining between the lashes, and it doesn’t budge. Unlike traditional gel liners, there's no pot, no brush, and no clean-up required.

Two clicks is all you need to line the eyes and each pencil lasts for approximately 17 to 20 uses. It's important to dispense product as needed – the mechanical pencil does not retract.
The thinnest, softest, waterproof gel liner. Encapsulated in a 1.5mm mechanical pencil, this liner offers precision accuracy and ease of application. no pot, no brush, no clean-up required. Just two clicks and one stroke creates dramatic definition that resists transfer for extended wear. Available in a package of 3.

• The precision 1.5mm tip ensures effortless control, and allows for lining in between lashes.
• The unique formula, poured into a slim mechanical component, has the malleability, intensity and staying power of a traditional gel. No pot, no brush, no clean-up required.
• The waterproof, transfer-proof and long-lasting formula delivers extended wear.
• The supple, moisturizing formula glides on smoothly and dries quickly.
• Two clicks is all you need to line the eye. Each advanced mechanical pencil lasts for approximately 17 to 20 uses.
• Only dispense product as needed – mechanical pencil does not retract.
• Free of phthalates, sulfates, talc and gluten. No animal testing.
• Ophthalmologist tested.

Shades: Obsidian

Ingredients: Methyl Trimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Microcrystalline Wax/Cera Microcristallina, Triethylhexanoin, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera, Propylparaben, Tocopherol, Iron Oxides (Ci 77499).
The liner launched today on HourglassCosmetics.com. It will launch on Sephora.com on July 29 and in all stores on August 15. It will be available in a package of 3 and sold as a single liner only at Sephora and on HourglassCosmetics.com. 

Suggested Retail Price: USD $45 (Package Of 3) | $16 (Single)*

Available: August 2014

AVAILABLE AT: Barneys New York, Bergdorf Goodman, Net-A-Porter.com, Space.NK US, Space NK UKSephora*, Hourglasscosmetics.com* *Single available at select retailers.

Press Release provided to Lola's Secret Beauty Blog courtesy of Hourglass Cosmetics.


  1. Oh I absolutely cannot wait to lay my hands on this! Got to harass my friend into getting it from Sephora for me when it's available there ;)

    1. You and me both, Sunny! I am going to tackle the postman at my door for this baby! I haven't gotten this excited in a while! I should be getting mine in a few days and will get my review posted quickly with plenty of pictures so that you can decide whether you can't live without it! :-)

  2. Hi Helen
    Looking forward to your review on this. I'm praying that it's so good that they will release it in a nice rich brown shade too, such as Tom Ford's espresso liner? I like Tommy's pencil- love how it glides & doesn't tug on my eyelids, but it can get a bit too smudgy for me :/
    x Naomi

    1. Hi Naomi! <3

      It should be arriving soon, and I will photograph it quickly and get my review posted vey swiftly! The idea of this eye liner takes my breath away! I can't wait to try it! Ah yes, the TF liners are gorgeous-- I still don't have one, but I swatched espresso, and it has been on my list ever since. I was concerned that it might be a touch smudgy for me, but I only tried it on my arm. Hopefully this new Hourglass pencil is the end all be all, and they expand the color range! xo, Helen


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