I have to say that I agree with all of their claims! This is a sheer formula filled with gorgeous multidimensional pearl that makes your lips shiny and luminous. The formula, indeed, is non-sticky and moisturizing with a minty fresh taste/scent that dissipates soon after application. The new tapered doe foot applicator is a vast improvement over the ineffective brush applicators of yesteryear- making application a breeze.
The two colors that I chose are: Bellini (accurately described as a nude pink with pearl) and Pink Tulle (fittingly described as a hot pink with pearl). I really like the formula- it's comfortable and flattering in all of its glistening goodness. However, as is true with less sticky lip glosses you will experienced significantly reduced wear time. This doesn't bother me in the least as this is a very comfortable moisturizing gloss with high shine impact that is teetering on the edge of a treatment product. These are truly lovely lip glosses, I cannot imagine anyone being disappointed with this formula because of the many merits it boasts. However, those expecting opaque coverage in a gloss will find these too sheer for their liking. The opacity in the tube does not translate to the lips- they really are quite quite sheer. That said, these little sparking gems are equally happy on top of your favorite lipstick, or alone-- so even opaque gloss lovers can benefit from the enhancement these beauties will offer to their favorite lipsticks.
Aren't they beautiful as they glisten in the sun?!
Overall assessment: I'm very pleased with these High Shimmer Lip Glosses- the formula is comfortable with the perfect amount of cushion and moisture. I love the high impact shine, and the new applicator is fantastic. I have never been one to feel unhappy about lip glosses that are sheer, therefore this formula is one that I will get a great deal of use out of, and I will likely replace them when I use them up. However, people that want an opaque gloss with high color pay off shouldn't expect those attributed from this formula otherwise they will be disappointed. I love these!!$23.00 .24 oz. I bought mine at Macy's. Sold at Bobbi Brown counters and online from Bobbi Brown directly.