Wednesday, April 23, 2014

Tweezerman’s New Brush iQ Collection Launches!

Press Release (Affiliate Links)

Tweezerman, the brand recognized for their professional quality and cutting edge beauty tools that simply work, introduces the next generation of makeup brushes with Tweezerman Brush IQ. Crafted with patented technology and exceptional quality, these luxury cosmetic brushes apply makeup flawlessly and help all women achieve their ultimate, beauty potential. The assortment of 12 brushes ensures there is a brush for every application, with a precisely shaped brush head to achieve the ideal look.

Tweezerman Brush IQ brushes are made with DuPontTM Natrafil® filaments, which feel like and perform better than natural hair cosmetic brush fibers. Tweezerman Brush IQ bristles with DuPontTM Natrafil® Technology are more hygienic than animal bristles and are verified by makeup artists to deliver unmatched performance, better pick-up and release, and more uniform application. Brush IQ soft-feel filaments have the light-as-air, smooth feel of natural bristles, but with the advantage of advanced technologies that can distribute a variety of makeup formats beautifully and naturally to flawlessly blend in, so you can stand out.

The Tweezerman tool brand is loved by consumers, make-up artists, editors and celebrities alike for its uncompromising quality, precision and performance. With the introduction of the new Brush IQ line, Tweezerman presents you with a whole new level of one-stop shopping for exceptional beauty tools for all your needs “from head to toe.” Each brush shape gives you access to real beauty genius as each offers a unique point of difference to help you create the look of perfectly applied makeup, bringing the beauty expertise, artistry and intelligence of the runway to real life, every day.

Powder Brush ($49.00)– This is one brush a beauty kit should never be without. Ideal for creating an even finish, this super-luxurious domed Powder Brush is an essential tool for all powder applications.

Finishing Contour Brush ($35.00)– Creating subtle contouring and layering effects is simplified with the innovative shape and fiber-blend of the Finishing Contour Brush. The dual fiber technology buffs, applies and infuses all complexion & cheek products seamlessly onto the skin. The softness of the signature dual fiber head blends all foundation & concealer formulas, as well as cream & powder based blushers easily for the deepest infusion of color. The synthetic tip makes the application look and feel lightweight and natural.

Blush Brush ($26.00)– This Blush Brush provides flawless coverage and works with all face silhouettes to create a healthy, natural-looking glow.

Foundation Brush ($21.00) – A staple for any makeup artist’s tool kit, this paddle shaped Foundation Brush is designed to provide perfect all over, yet remarkably sheer looking coverage. Creates a beautifully seamless look that, balances total, natural looking application of foundation and absolute corrective coverage.

Pointed Foundation Brush ($28.00)– The perfectly shaped Pointed Foundation Brush fits delicately into the natural curves of the face for expert coverage. The tapered head smoothly covers large surface areas while achieving detailed results. Price: $28

Flat Top Foundation Brush ($26.00)– The dense yet soft flat surface of the Flat Top Foundation Brush effectively buffs skin during makeup application for a flawless look. Complexion products permeate skin deeper with this brush for an even and streak free finish.

Contour Concealer Brush ($18.00)– Beautifully highlight and accentuate eyes & cheeks with the precision detail of the Contour Concealer Brush. The curve also gently works product perfectly into hard to reach areas like inner eye corners without causing irritation or dragging the skin. Price: $18
Pointed Concealer Brush – Conceal like a pro with the precision Pointed Concealer Brush – perfect for covering dark circles and discoloration. Create a streak free and natural look by working the point gently along the upper and lower lash lines.

Blender Brush ($19.00)– The key to all great shadow looks is blending the shades together. The expertly designed Blender Brush will perfect and finish every look. Use the brush to blend shades together in soft sweeping motions, or use it to apply base shadow to the eyelid in one easy gesture.

Shader Brush ($16.00) – Apply, blend and soften to create the hottest eye trends with this multi-functional Shader Brush. The supple signature fiber-blend will help soften hard edges and smoothly blend colors together without irritation.

Line Glider Brush ($14.00) – This brush is designed with a unique blend of fibers, which can be expertly paired with any product formula for precise application. The curved shape of the glider’s head fits the natural contours of the eye, simplifying eye-liner application. The signature tip sweeps product onto the lash line with precision placement for the ultimate detailed liner look. Price: $14

Brow Brush ($14.00)– The fine angled tip of the Brow Brush precisely feathers color into brows to fill sparse areas as well as add definition.

Now Available at Ulta stores and (Affiliate Links).

About Tweezerman: Tweezerman International is recognized in the beauty industry for setting the highest standards of quality, reliability, innovation and service with every beauty tool sold. Tweezerman features cutting edge beauty tools for brows, lashes, face, manicure and pedicure. Tweezerman products are sold through professional beauty suppliers as well as top cosmetic and department stores, chain drug stores, and specialty shops. Additionally, Tweezerman operates a Second Bottom Line through which the company allocates a portion of its profits to charitable organizations, while actively supporting local communities.

Press Release provided to Lola's Secret Beauty Blog courtesy of Tweezerman PR.


  1. the contour concealer brush looks interesting. the foundation brushes look a little too precision for my liking. i prefer something with a bigger surface area. nice that ulta is currently offering a sale on them!

    1. Yes, it's really nice that they are currently on sale! I'm very curious about trying a few of these brushes-- at the very least seeing them in person and playing with them. I agree, the concealer contour caught my eye as well!


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