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There is something inherently satisfying about being able to find high quality drugstore makeup brands that boast the performance, color saturation, longevity and high quality that is associated with department store brands, but at a fraction of the price. One of my very very longtime favorite drugstore brands is Rimmel London– to the extent that I routinely stalk their displays, and often pick up new finds.
Here are a few of my current favorite gems from Rimmel London that are perfect for the season:
Rimmel London Lasting Finish Foundation in Light Ivory ($6.99- $7.99 from Ulta, Target, Drugstore.com and Walgreens):
This is my current favorite drugstore foundation because it offers medium coverage with a very natural finish. My skin looks and feels hydrated, smooth and glowing. Rimmel claims that it is "party-proof, transfer-proof and leaves you with flawless looking skin around the clock" and lasts up to 25 hours, and I agree with all of these claims, except that I can't verify the 25 hour wear-time because of my unwillingness to sleep in my makeup.
Lasting Finish 25 Hour Full Coverage, our first long wear foundation with comfort serum for feel good, flawless skin that stays put morning to night. Stay-true makeup applies smoothly and evenly, concealing dark circles and imperfections. Leaves skin looking flawless all day long. Transfer resistant for up to 25 hours. New skin-friendly comfort serum for instant hydration, lightweight and extra comfortable wear all day. Vitamin E helps provide additional skin barrier from free radicals.
Available Shades: Light Ivory (Shown), Classic Ivory, Soft Beige, Classic Beige, True Beige and Sand.
Ingredients: Cyclopentasiloxane, Water, Titanium Dioxide, Butylene Glycol, Talc, Cetyl Peg/Ppg-10/1 Dimethicone, Ethylhexyl Methoxycinnamate, Trimethylsiloxysilicate, Acrylates Crosspolymer, Cetearyl Ethylhexanoate, Magnesium Sulfate, Dimethicone/Vinyl Dimethicone Crosspolymer, Ammonium Acrylates Copolymer, Bis-Peg/Ppg-14/14 Dimethicone, Polymethylmethacrylate, Tribehenin, Disteardimonium Hectorite, Laureth-7, Lecithin, Phenoxyethanol, Trihydroxystearin,Chlorphenesin, Dimethiconol, Triethoxycaprylylsilane, Parfum/Fragrance, Alcohol Denat., Propylene Carbonate, Xanthan Gum, Glycerin, Disodium Deceth-5 Sulfosuccinate, Tocopheryl Acetate, Disodium Edta, Laureth-30, Sodium Pca, Urea, Laureth-4, Hexyl Cinnamal, Sodium Dehydroacetate, Limonene, Trehalose, Butylphenyl Methylpropional, Benzylsalicylate, Hexylene Glycol, Polyquaternium-51, Linalool, Geraniol, Bht, Citronellol, Alpha-Isomethyl Ionone, Caprylyl Glycol, Triacetin, Sodium Hyaluronate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Iron Oxides (Ci 77491,Ci 77492, Ci 77499).
Rimmel London Natural Bronzer in Sun Light 021 ($4.99 from Ulta and Walgreens):
This lightweight and natural looking bronzing powder, with a waterproof formula, that gives you the perfect sun-kissed glow anywhere you desire a touch of color.
According to Rimmel London,
Year-round radiance. Fall doesn’t have to mean giving up the glow—you can maintain a sun-kissed complexion all year with help from Rimmel London. Whether you want a natural hint of healthy color or stunning shimmer, Rimmel London has the bronzer you need for non-stop glow.
This natural-looking bronzing powder gives skin a warm glow the healthy way—without the sun’s damaging rays. The advanced formula combines the antioxidant properties of vitamin E with the moisturizing and soothing benefits of Aloe Vera for a weightless feel and flawless finish. Light reflective particles help to minimize the appearance of fine lines and wrinkles, leaving skin looking gorgeous in any light. Available in three shades with a slight hint of shimmer, Rimmel London’s Natural Bronzer mimics the subtle yet sexy glow of sun-kissed skin—even after summer is long gone.
Available Shades: Sun Bronze, Sun Light, Sun Dance
Rimmel London Professional Eyebrow Pencil in Black Brown 004 ($3.99 from Ulta and Walgreens):
This is such a great eyebrow pencil and an absolutely unbelievable price. The texture is more creamy than waxy, and therefore doesn't tug at the skin, and it is very richly pigmented. It is perfect for shaping and filling in brows, and once it sets it stays put all day. Furthermore, it includes a very useful brow brush for taming and shaping, and it does require sharpening.
According to Rimmel London,
Rimmel London Professional Eyebrow Pencil is used to enhance and refine the shape of the eyebrows. It can be used to fill gaps or lengthen the arc of the brow to create the desired look.
Available Shades: Dark Brown, Hazel and Black Brown (shown).
Rimmel London Scandaleyes Eye Shadow Stick in Gold Digger 010 ($4.49 from Ulta and Walgreens):
Having already successfully experienced Rimmel London ScandalEyes Eyeshadow Sticks, I was looking forward to trying more shades, and Gold Digger and Paranoid Purple definitely spoke to me.
Rimmel London ScandalEyes Eyeshadow Sticks are waterproof and budge-proof eyeshadow sticks that are gorgeous, long-wearing, and come in a beautiful array of richly saturated hues.
Gold Digger is a beautiful and infinitely wearable warm shimmering gold that can be worn as a simple wash of color, or incorporated into a more ornate look. It also works beautifully as an eyeshadow base.
According to Rimmel London, the jumbo applicator, "creates a dramatic look in just one stroke." It can be used as both an eye shadow or an eyeliner, and the creamy application effortlessly glides across the skin depositing color evenly. The ultra creamy formula blends effortlessly and boasts a gorgeous long wearing and fade-proof luminous finish. I get all day wear without smudging, creasing or fading, but I do not have oily eyelids. I wear it without a primer, but if you have particularly oily eyelids you will definitely increase your wear time with a primer. I did not test their 24HR wear claims because I never sleep with makeup on, but I definitely found that the formula was waterproof and smudge-proof. This formula can be used an eyeshadow or eyeliner.
Rimmel London Scandaleyes in Paranoid Purple 006 ($4.49 from Ulta and Walgreens):
Paranoid Purple is a gorgeous, richly pigmented darker purple that is perfect as an eyeliner or eyeshadow.
- Rich, intense colour applies in a flash.
- Jumbo applicator creates a dramatic look in just one stroke. Can use as an eye shadow or an eyeliner.
- Creamy formula blends effortlessly for a luminous finish
- Waterproof & Smudge-proof with 24HR wear.
- Dermatologist & ophthalmologist tested.
Available Shades: Whiteness White, Guilty Grey, Bulletproof Beige, Bad Girl Bronze, Blackmail, Paranoid Purple (Shown), Blamed Blue, Gossip Green, Tempting Turquoise, Gold Digger (Shown), Bluffing, Naughty Navy , Teasing Turquoise Bootleg Brown, Trespassing Taupe.
Rimmel London Scandalizes XX-treme Mascara ($5.99 from Ulta and Walgreens):
Rimmel's ScandalEyes XX-Treme Mascara is formulated for lashes with extreme volume and length without clumping. The dual impact brush captures lashes, and removes excess mascara to prevent the formation of clumps. I tend to avoid extreme lashes, but I definitely love the length and volume that I am able to achieve in a couple of passes without getting spider lashes.
According to Rimmel London,
Create your boldest eye look ever with revolutionary offerings from Rimmel London. First, go for 360-degree eye-opening drama with ScandalEyes XX-Treme Volume and Length Mascara. With an innovative dual-sided wand and a high-performance formula, the mascara delivers elongated lashes that demand to be noticed. Experience infinite lashes with extreme high-impact volume and dramatic length with this mascara that does it all. Rimmel’s ingenious two-sided dual-action brush visibly thickens, lengthens, and separates lashes for an eye-opening lash look. The arched side of the applicator contains tiny, two-pronged bristles to deliver maximum, quick-load volume, while the flat side has longer teeth to eliminate clumps and define lashes. From root to tip, even your smallest lashes will look curvaceous and bold.
- Arched side: Volumizes and loads up lashes for xx-treme look
- Flat side: Defines and lengthens lashes from root to tip
- No clumps
Available Shades: Black and Extreme Black.
Rimmel London Moisture Renew Lipsticks are enriched with Vitamins A. C and E to moisturize lips while providing rich pigmentation. The formula is ultra lightweight and glides across the lips effortlessly, and it deposits color evenly without feathering or settling into fine lines. It has the perfect amount of cushion, and the finish has a nice sheen.
Red Alert is an absolutely gorgeous blue-based red that is Valentine's Day perfect! I get a hours and hours of wear-time, and it fades evenly. It has a fragrance that lasts for a few minutes before fading away, but it doesn't bother me in the least. If, however, you are very sensitive to any scented lip products, you may want to smell it before buying it. That said, it fades quickly enough that it won't likely pose an issue for most people.
According to Rimmel London,
New and improved vitamin-enriched lipsticks leave your lips feeling drenched in moisture with intense colour. Never settle for dry, flaky lips or a timid pout with new and dramatically improved Rimmel London Moisture Renew Lipstick. The revolutionary new lipstick hits lips with punch of highly-pigmented colour and a downpour of hydration. With highly improved colour pay-off and a serious increase in moisturizing power, new Moisture Renew Lipstick glides on in 24 luscious shades that last.
- Vitamin A,C,E enriched formula that drenches lips in intense colour and moisture.
- Ultra lightweight, comfortable to wear all day.
- A burst of brilliance in a rainbow of shades.
- Reduces lip dryness without compromising color
- Dermatologically tested.
Overall Assessment: Rimmel London remains one of my very favorite drugstore brands because they make so many truly wonderful products that are so affordable. I highly suggest checking out their products next time you pass their display!
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