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| Sophia Panych, Assistant Editor at Allure (source) |
Sophia is a high-ranking expert in the field, and yet was so charming, lovely, and down-to-earth. While our interview was centered on Allure's Breakthrough category, I did try to contextualize my questions within the larger framework of the Best of Beauty Awards in general. I was also very interested in asking a few salient personal questions that I felt likely informed her professional choices, all of which make her uniquely qualified to do her job within a rich interdisciplinary artistic context. Armed with the experience of being a former ballerina, and with an Art History degree from NYU, Sophia's unique skill set allows her to adeptly interpret trends on the runway, interface with the artists backstage, and identify the best products on the market. According to Allure, "Panych is responsible for reporting beauty trends from the ready to wear collections at New York, Milan and Paris Fashion Weeks, and interprets runway looks for readers in Allure’s Backstage Beauty report." I think that you will agree that she is thoroughly delightful, infinitely knowledgeable, and very gracious. With all of this in mind, here is my exclusive interview.
The 2012 Beauty Breakthroughs list doesn't always mean the most expensive products on the market, but instead those whose innovations really stand out, irrespective of price point. These products were chosen based upon a myriad of criteria, among them the innovative technologies employed and for their ability to address age old problems with astonishing efficacy. The 2012 Beauty Breakthroughs boast an amazing array of groundbreaking products that will address a plethora of beauty needs, and will undoubtedly help a great many people find outstanding and effective products.
I think that you will agree that there are many temptations to choose from!
Here are the winners of the 2012 Beauty Breakthroughs (click on links for detailed descriptions at Allure.com):
