Pantone’s New Color of the Year 2022, Very Peri, is a highly anticipated color for hair this year. If you are looking for a fun shade for your tresses to ring in the new year, then check out Strawberry Leopard, a cruelty-free, vegan, at-home semi-permanent hair color collection. They have 18 shades that are designed to be custom blended so you can create your own signature color!
Monday, January 3, 2022
Strawberry Leopard Hair Color Includes Pantone Color of the Year 2022 in Very Peri!
Press Sample (Affiliated Links)
It’s no surprise that the new Pantone Color of the Year for 2022 is Very Peri. Inquisitive and intriguing, Very Peri embraces the altered landscape, opening us to new visions as we rewrite our lives. The Gen-Z customer, which declares blonde hair as“”cheugy,” and wants to stand out through their own standard of beauty, has been ahead of the curve by going purple! Strawberry Leopard's purple shades including Grapeful, Prismatic Purple, Orchid U Not and Lilac Glow.
At home hair color sales have increased dramatically during the pandemic and Gen-Z is a huge part of this growth with rainbow colors. There’s more than one reason for the popularity of purple. For one thing, it’s very fashion-forward. Models are wearing shades from platinum lavender and lilac to African Violet. You’re definitely making a statement that you’re non-traditional when you go purple.
Purple is often seen as the “gateway” shade and the most popular shade for garnering likes on social media. It works really well on darker shades of hair such as brunettes, the most common hair color. One of the benefits is that It fades out really nicely and you can experience various shades without a total hair redo. On lighter hair colors such as blonde and platinum, you have the advantage of your purple strands fading to a lighter and attractive new shade without any brassiness, similar to the benefits achieved with purple shampoo. If you’re timid to go bold purple, try just a strip of a lilac hue to get in on the fun!
Overall Assessment: This is such a fun way to get creative with your hair in 2022!