Press Sample (Affiliate Links)
As a girl with a penchant for lip balms, I was thrilled to try out Rimmel London's whimsical Keep Calm Lip Balms. I have been testing three of the five available shades: Keep Calm and Shop (Clear), Keep Calm and Play (Rose Blush) and Keep Calm and Party (Violet Blush), and I find all three to be very moisturizing and comfortable-to-wear, and they have the right amount of cushion and emollience that makes them feel great on the lips. They do have a distinct fragrance that might be described as a fruity floral, and you definitely smell it when you lift the cap, and taste it when you first apply it to your lips. However, the taste and scent fades quickly upon application. They are not ultra pigmented, but instead more sheer-leaning balms, but I definitely found that Keep Calm and Party imparted a nice wash of color.Keep Calm and Shop (Clear), Keep Calm and Kiss (Pink Blush), Keep Calm and Rock (Berry Blush), Keep Calm and Play (Rose Blush) and Keep Calm and Party (Violet Blush). Of the five shades, I have Keep Calm and Shop (Clear), Keep Calm and Play (Rose Blush) and Keep Calm and Party (Violet Blush).
Keep Calm and Play (Rose Blush) appears to be an orate coral shade in the tube, and it is a very sheer pinky coral on me
Keep Calm and Party (Violet Blush) is a purple-kissed berry with more pigmentation and color pay off than the other two shades.
• Enriched formula with moisturizing oils that calm, soften and protect lips for hours
• Instantly increases lip moisture by 22%*
(*Clinical study: Percent change from untreated bare lips)
$2.50 for 0.13 oz. from Amazon and Walmart (Affiliate Links).
Press Sample. All views are categorically my own.
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