Press Sample (Unaffiliated Links)
Milani's intention is to provide, "women everywhere with what they need to interpret these runway looks while reflecting their individuality." To celebrate this launch, Milani is hosting a nationwide contest, “Win a Dream Trip to Italy,” which runs from January 1, 2015 to March 31, 2015 11:59PM EST (see details below).
...so new, it’s hopping right off the Milan runway and into your makeup bag. A truly next-level eyeliner, it gets its richness from a black base that blasts the luminosity, creating a shiny, shimmery special effect that lights up your eyes. Blackened jewel tones with a foil finish, these can be used for lining or a full-on lid look. And there are two great ways to play these blendable beauties: For a “classic cat” look, extend the color just past the lashline. For a “smoldering smoky” vibe, gently blend upward from the lashline to the crease. Available in four chic shades - Black Gold Foil, Brown Foil, Purple Foil and Navy Foil – with a custom pro brush that deposits color exactly where you want it. Glow for it.
Of the four shades available, I have Black Gold Foil 01 and Navy Foil 04. Both have a creamy gel-like texture, but the final finish becomes a powder– yet it wears more like a gel than a powder. The consistency is dense in the pot, but is lightweight when applied. The unique formula lends itself to gliding across the skin effortlessly without any tugging or pulling. Both Black Gold and Navy Foil are suspended in a blackened base that is punctuated by shimmer that imparts a beautiful sheen. Black Gold has a rich blackened base punctuated by golden sparkles, and Navy Foil consists of a blackened navy base punctuated by cool bluish silver sparkles. While there is a definite shimmer and sheen, I don't think that I would describe the finish in either as completely metallic. They are both truly gorgeous.
One could certainly use them all over the lid for a dramatic effect, but they are quite pigmented and dark, and will be too intense for day wear for a majority of the people. I love to use them to create the perfect cat eye, and they do a fantastic job in this capacity. They are long wearing, and on me they last all day long. That said, I don't have oily eyelids, therefore your wear-time may vary. I definitely would not recommend using them on the waterline since they do contain sparkle.
Left to Right: Black Gold Foil 01 and Navy Foil 04.Each liner is handmade with an innovative blackout base that allows rich shimmer to shine through. This versatile product can be used as a smoldering eyeshadow or as an eyeliner to rock a classic cat eye. Available in four rich, jewel-like shades.
Black Foil is a rich black with golden shimmer
Navy Foil is a deep navy with bluish silver sparkles
Look at this gorgeous sheen!
N.B. Milani includes a little brush in each package, but my press package did not include them.
$6.99 each from Milani and CVS (Unaffiliated Links).
Press Sample. All views expressed are categorically my own.
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Win Dream Trip to Italy Courtesy of Milani
We are committed to inspiring women through the creation of beautiful products that they want to use every single day, and with these game-changing launches, we continue to push the envelope and are transforming the way our customers look at makeup,” says Milani President, Laurie Minc. “To help bring these new collections to life, we are hosting a contest to not only surprise and delight our consumers but to also immerse them into Italian culture, which is what inspires us as a company every day.
Milani launched the 'Win a Dream Trip to Italy' contest, inviting women to design a look inspired by an Italian beauty legend of their choice. Entrants are encouraged to share their selfies with Milani for the once in a lifetime chance to win a dream trip for two to either Milan, Venice, Rome or Florence for five days, inclusive of hotel and airfare plus $7,500 for spending. Milani is accepting submissions at www.milanidreamtrip.com now through March 31, 2015 11:59PM EST and will announce the grand prize winner based on creativity, uniqueness and brand relevancy on April 5, 2015. Beyond the grand prize, Milani will be rewarding over 500 entrants at random with exciting new Milani products.