Sunday, July 10, 2016

White Sands The Cure 24/7 Serum and Gel-Us | Review

Press Sample (Unaffiliated Links)

White Sands Gel-Us ($15.40 for 7.5 oz. from White Sands): This is a lightweight gel, that is filled with floral and herbal extracts that  nourish and hydrate the hair without compromising its efficacy as a styling product. It maintains a firm, but flexible, hold without making hair feel stiff or unnatural, and it does not dry out the hair. It never flakes once it is dries, and it volumizes, fights frizz, and leaves hair with a beautiful shine.

According to White Sands,

Gel-Us allows 100% of the entire product to work synergistically in styling and conditioning to provide hydration and shine unlike any gel out there. With hair now in a perfect moisture balance after using Gel-Us, each cuticle layer is closed to eliminate frizz, improve texture, repel moisture and provide volume.

White Sands Gel-Us features over 15 floral and herbal extracts like marshmallow root, sage, hops, rosemary, orchid, thyme and dandelion. Together, the work together to soften and smooth while amplifying body and strength as the roots become nourished.

The Cure 24/7 ($29.00 for 1.7 oz. from White Sands): This is essentially a reconstructive treatment serum that repairs damaged hair fibers by binding and nourishing them. It leaves hair smooth and shiny, but does not weigh it down. It effectively combats frizz and makes hair far more manageable. It is also used to repair split ends, but since that isn't an issue with my hair– I cannot speak to its efficacy first hand in this regard.

According to White Sands,

Like a blur cream for hair, The Cure 24/7 is a leave in reconstructive treatment with visible results within minutes after application. The name says it all: a treatment that can be done day or night, wet or dry. The Cure 24/7 repairs damaged hair fibers, making tresses stronger, smoother, and shinier. Restoring damaged hair has never been so convenient and simple.

As a split end camouflage creme, White Sands The Cure 24/7 effortlessly mends split ends, repairs damaged hair fibers, restores internal moisture, while making tresses stronger, smoother, and shinier. Also with Cellular Bridging, this innovative process stimulates hair cell renewal with micro-gels so tiny they instantly fill cuticle cracks, leaving each strand smooth and repaired up to 7 days.

White Sands Haircare’s interest in orchid flowers for hair treatments was inspired from findings showing this flower’s mysterious capacity for immortality, beauty, and its versatility to adjust to different environments with vibrant color. Orchid cell membranes contain a longevity molecule allowing for this eternal quality. In short, due to this molecule, as the plant cells age they will continue to act as if they were brand new.
Overall Assessment: I like both of these products a lot, and they definitely combat frizz and leave my hair soft, shiny and manageable. 

Press Sample. All views expressed are categorically my own (Unaffiliated Links).
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